So, your brand is officially social media savvy. You’ve got your Facebook, your Twitter, your Instagram, your Snapchat, your Pinterest, your Tumblr, your LinkedIn, Your YouTube, your Vine, your Google+ and your Flickr.
Now you just need a full-time team of ten to control these accounts.
Social media can be a gold mine for your organisation. It offers a direct avenue into people’s lives, and any platform that your brand isn’t capitalising on should be treated as an opportunity wasted.
The problems start when you’ve got a separate account on each of the 11 platforms mentioned above. Or perhaps your brand has a presence on even more. Sure, you’re capitalising on every social avenue you can, but at what point does the effort outweigh the reward?
With social media integration, that’s no longer an issue.
Social media integration is the use of a tool, such as a social wall, to bring all of your social accounts together on the one screen. The benefits of doing this are many and varied, but here are just a few.
1) One Click Cross-Posting
There’s no need to copy and paste your latest Facebook post across all of your other accounts. If you’ve integrated your social media, it’s as easy as clicking once. Whatever accounts you have selected will be instantly updated with the same post, saving you a lot of time.
2) All Interactions in One Place
Not only can you post to every platform from the one screen, you can also receive notifications and interactions from each network all through the one channel. It’s as easy to reply and react to followers with one account as it is with ten!
3) Schedule Your Posts
If you’re taking your social media marketing seriously, you’ll know the importance of posting at a time when your material will have the most impact. For small businesses, this may be as simple as posting around a normal person’s work day. For international businesses, there are time zones and regional preferences to deal with. But once you know the best time of the day, week or month to post, it’s important you do so.
Social media integration allows you to schedule posts to be released at a time that is the most impactful. You can just set it and forget it, letting the program do the remembering for you!
4) Share the Load
Social media integration allows the handling of your organisation’s social timeline activity to be a team effort. You needn’t pass around the ten different usernames and passwords for your social accounts. You can simply give each of your social media managers a different login, which grants access to each of the pre-loaded social accounts. Easy!
5) Track and Analyse
A good social media integration tool will be able to give you a host of analytics that will help you to judge how well your social media posts are performing. These tools will also be able to be used in tracking the movements of your competitors and followers, allowing you to have a finger on the pulse at all times.
Hashtag tracking is a good example of this. It provides live data on a variety of specifics, such as hashtag use, unique visitors and even user geolocation.
6) Spread News Quickly
Do you have an important announcement that is time sensitive? There’s no quicker way to get that information out into the ether than to simultaneously post it on all of your social media accounts. The integration of your organisation’s social media is vital if you want to quickly and efficiently deliver information to your audience.
7) Expand Your Network
By consolidating your social accounts into one channel, you can quickly and easily identify holes in each platform’s networks. Perhaps you are friends with an important client on Facebook, but not LinkedIn. Maybe you forgot to follow a thought leader of your industry on a particular platform.
Social media integration allows you to expand your online network even further.
8) Display at Events
One huge benefit of integrating your social media using a social wall tool is what it can bring to an event. It can display a social timeline or live tweet wall on a big screen at your next occasion, getting guests involved in the posting and sharing of things related to your event. Live tweeting events has never been more immersive than when you can see your own Twitter handle on display at the event.
The benefits of social media integration go on and on. With the rise of more platforms, the consolidating of your social media into one channel has never been more vital.
Stop being a slave to social media. Try our Social Media Wall for an easy and quick solution. It’s time to integrate!
