There is a disconnect between big pharma and their customers. A patient needs to visit their doctor in order to get their hands on most of a pharmaceutical company’s products. This being the case, why would these companies even bother to connect with their customers? What’s in it for them? This lack of interaction isRead more
Music festivals provide fantastic examples of creative social media use. Because they have to essentially reinvent themselves every year – rebrand, find enticing acts, ensure that they provide a more amazing experience than last year – they need to be innovative in how they use social media. If they aren’t, they’ll soon be left behind.Read more
The top four most followed Instagram accounts are all big recording artists (@selenagomez, @taylorswift, @arianagrande, @beyonce). These artists have convinced an enormous amount of people that they are worth following, and as such they all have access to upwards of 75 million sets of eyes whenever they choose to post a picture. But how did they doRead more
Sports tend to stir the public’s passions unlike anything else. They bring out people’s animal instincts, getting them shouting, crying, laughing and nervously quivering. They’re probably as close to a life or death struggle as most people will face in their lives. For these reasons, they’re eminently marketable. But while sports organisations often have anRead more
It can be tempting to write off social media as a time-waster. It’s something that teenagers scroll through while pretending to listen in Physics class, or that workers look at while they’re having a bathroom break. It’s for funny videos and engagement announcements. So why would I involve my brand? Business and social media simplyRead more
Slack, the team collaboration tool, is taking the world by storm. It was the quickest company to achieve a billion dollar valuation. It’s used by everyone from NASA to news networks to keep lines of communication open within their teams. And you and your organisation can use it for absolutely nothing. One of the waysRead more
Your big event is just around the corner. How exciting. You feel as though you’re prepared. The location is booked, a good amount of guests look likely to come, the speakers and entertainment are organised, and when it comes to social media, you’ve got a Facebook page ready to roll. You may see your event’sRead more
Most modern-day brands and organisations have long realised that social media is an incredibly important part of their ongoing success. It creates a connection between a brand and their audience, and is an amazingly effective and efficient way to market online. While social media is widely acknowledged as important, the intricacies of having a successfulRead more
Social media has ushered in a whole new world of marketing which rewards those who are brave enough to give it a try. For brands, Instagram is possibly the most accessible of all the social networks, due to its ultra-minimalist design and simple analytics. There are seemingly only so many things to know about howRead more
Slack is well known as a team chat app. It’s a great way to centralise an organisation’s work, particularly if that organisation is spread by distance. It’s a digital office space for the modern day worker whose work desk is whatever café table their laptop is sitting on. But as Slack’s user base grows andRead more
