So you may be toying with the idea of having a Live Twitter feed at your next event. Usually presented in the form of a large display wall, such as that offered by a social wall, it’s a relatively new concept, and one that is gaining more and more traction in the event planning sphere.
The benefits of displaying a Twitter live stream at your event are many and varied, but here are just 4 of the main advantages you can expect.
1) It Gets the Audience Engaging
Like the showboating that you often see when the kiss-cam encourages people to lock lips at sporting events, it seems that most people quite like to have their 15 seconds of fame. What better way to spur on engagement at your event than to have a live twitter feed that shows guests’ tweets if they use your hashtag?
The lure of getting their Twitter handle displayed up on the big screen will get your guests engaging furiously with your event, which will result in the crowd feeling more involved and invested in your event than you may have ever thought possible. If you get your speakers to reference the Twitter live feed while they’re presenting, it will spur the engagement even further!
2) Gain Visibility for Your Event
And what comes from your guests getting their Twitter handles involved in your event? It gets their followers involved in your event too, whether they’re at the show or not!
The visibility that a Twitter live stream can create for your event can be huge. Your event’s hashtag can go from your display wall, to your guests’ Twitter accounts, to throughout the Twittersphere, all in an evening. If you steer the conversation into something that can be enjoyed by all, not just your guests, the sky’s the limit for your event’s Twitter visibility!
If you’ve got a prominent guest, it may be worth subtly suggesting to them that they should tweet about your event. Not only will this give your event legitimacy with a seal of approval from this important individual, it may also give you access to their wealth of Twitter followers.
3) Impress Your Guests
Because the idea of a live Twitter feed display wall is a relatively new and exciting one, your guests will probably have never seen one before. That’s good news for you, as utilising new and exciting technology is a sure-fire way to make your event memorable in their eyes.
The beautiful look and simple layout of a social wall live Twitter feed will do more for the ‘wow’ factor of your event than an expensive ice sculpture or hygienically questionable chocolate fountain ever could. If you want talk of your event to continue long after the night has drawn to a close, you could do far worse than a Twitter live feed.
4) Display Your Brand
This is your event. You should decorate it in a way that makes that fact obvious. Thankfully, your shiny live Twitter display can help with that too! Whether it be a small logo in the corner, or a large banner on the bottom, the branding of your live Twitter feed can be as minimalist or as dramatic as you’d like.
With live Twitter systems such as a social wall, you also have a great amount of customisation options for the look of your feed, so you can ensure the colour and layout is in line with your greater branding efforts.
A complete list this is not, but it does give you a taste of what a live Twitter stream can bring to your next event. With engagement, visibility, Wow factor and branding all benefitting from a live Twitter feed, it is obvious that an investment in a social wall should be a serious consideration when you’re planning your next occasion.
It may not be as delicious as a chocolate fountain, or as fantastically unnecessary as an ice-sculpture, but a SocialWall will work!