Major banks, and the financial sector in general, have always been a little more conservative when it comes to utilising new and exciting technologies. There are a variety of reasons for this; some entirely understandable, others annoyingly avoidable. Firstly, the reality of new technologies is that they are relatively untested. By their very definition theyRead more
We are now only a few weeks away from the US elections. As the battle rages on, a lot has been said about each candidate. But what do people really think about them? The Internet has spoken. SocialWall.me – the first intelligent social wall platform – has retrieved more than 1 million mentions about HillaryRead more
As a brand, Burberry can come across as a contradiction in terms. The company has historically represented old-world British charm, elegance and refinement. Its use of timeless fabrics like tartan, and enduring styles such as its signature trench coat, give the impression of a brand that is quite comfortable with its place in the market.Read more
As we’ve looked at before, teaming Slack with SocialWall can be a fantastic way to make any organisation’s Slack experience better. SocialWall adds a variety of functions to the base Slack experience that can greatly increase the flexibility of Slack, and turn it from a purely internal tool to much more of an external tool.Read more
There is a disconnect between big pharma and their customers. A patient needs to visit their doctor in order to get their hands on most of a pharmaceutical company’s products. This being the case, why would these companies even bother to connect with their customers? What’s in it for them? This lack of interaction isRead more
Music festivals provide fantastic examples of creative social media use. Because they have to essentially reinvent themselves every year – rebrand, find enticing acts, ensure that they provide a more amazing experience than last year – they need to be innovative in how they use social media. If they aren’t, they’ll soon be left behind.Read more
The top four most followed Instagram accounts are all big recording artists (@selenagomez, @taylorswift, @arianagrande, @beyonce). These artists have convinced an enormous amount of people that they are worth following, and as such they all have access to upwards of 75 million sets of eyes whenever they choose to post a picture. But how did they doRead more
Sports tend to stir the public’s passions unlike anything else. They bring out people’s animal instincts, getting them shouting, crying, laughing and nervously quivering. They’re probably as close to a life or death struggle as most people will face in their lives. For these reasons, they’re eminently marketable. But while sports organisations often have anRead more
It can be tempting to write off social media as a time-waster. It’s something that teenagers scroll through while pretending to listen in Physics class, or that workers look at while they’re having a bathroom break. It’s for funny videos and engagement announcements. So why would I involve my brand? Business and social media simplyRead more
Slack, the team collaboration tool, is taking the world by storm. It was the quickest company to achieve a billion dollar valuation. It’s used by everyone from NASA to news networks to keep lines of communication open within their teams. And you and your organisation can use it for absolutely nothing. One of the waysRead more
