This is actually a pretty classical case: exhibitions gathers a whole bunch of fans and lovers around one specific topic. Well this is the purpose of SocialWall, right?
Once again, SocialWall is an awesome asset and the essential tool for such an event! Exhibitions are places where curious people love to discover things and debate about it.
Social Timeline, the cornerstone of Social Wall
Let’s take the example of the National Congress of Fishermen (hopefully this is a fake one). In order to set the NCF’s SocialWall, we create a dedicated URL guiding people to the Social Timeline. The NCF will invite people to use the social timeline by giving them a customized social e-card including the URL. Then all attendees will be able to visit the platform before, during and after the NCF.
Before the Congress begins, you have a preferred mean to keep your attendees informed, no matter which social networks they use – Twitter, Instagram, Facebook, or Youtube.
During the event, participants find on the Social Timeline precious real time information about the NCF. This is a way to share content with other attendees about the new awesome fishing rod they have just discovered as well as reactions regarding the last conference about deep water fishing! The Social Timeline comprises an Instagram Wall, a Facebook Wall, a Youtube Wall and a Twitter Wall. Users will be able to post pictures and videos of their best catch.
Let’s keep in mind that congresses and exhibitions are often the right place to announce a product release or a special event to come. You can assess the impact of your event thanks to social media analytics we have collected. You can also inform your sponsors of the best influencers who share about your event.
So many reasons to use the Social Wall during an exhibition!