It’s a great time to be a social media manager. There are a host of social media tools that are designed to make your job as simple, efficient, and successful as possible, and streamlining your systems could be a one-click download away.
This embarrassment of riches can be a double edged sword though, as it may be difficult to identify exactly which social network tools you should be using.
To make the choice a little easier, here are six of the very best.
ReFollow
Numbers in social media are super important. The reach of your post, the engagement with it; these things give you excellent insight into your performance. When it comes to Twitter, however, the quantity of views and engagement is often less important than the quality of views and engagement.
How influential are your followers? Are you getting quality, prominent eyes on your tweets? ReFollow lets you know.
ReFollow allows you to analyse the accounts that you follow and who follow you, and gives you insight into how influential they each are. It also gives you the ability to hunt for the accounts of like-minded influencers, with whom you can build relationships. It essentially brings the networking aspects of LinkedIn to Twitter.
Sprout Social
While there are a plethora of social media management tools out there, Sprout Social is one of the very best. On top of your basic features – posting to multiple platforms at once, scheduling posts, compiling your all your social feeds on one wall – it also offers far deeper insights.
Sprout gives its users easy to understand influence and engagement scores for each post, so you can see at a glance exactly how your content fared. It measures your response time to your followers’ engagement, and even allows you to turn your messages into actionable tasks.
In short, it’s one of the most comprehensive social media tools available.
SocialWall.me
Brilliant for social media managers who may be required to run an event, SocialWall brings the benefits of social media to any occasion.
The idea is simple. Show a large, real-time display wall at your event that presents any event-related social media engagement. You use a common event hashtag to gather these posts from Twitter, Instagram and Facebook, and they get systematically displayed, along with the account that posted them.
It’s the perfect way to drive guest involvement at an event, and can result in the event being publicised throughout the social media world !
Edgerank Checker
While the analytics available from Facebook are improving every day, they still aren’t the most comprehensive in the social media world. This often makes gaining insight from the numbers tricky.
It’s well known that Facebook’s algorithm ‘Edgerank’ has as much influence on how your Facebook post performs as your own efforts. Edgerank Checker is here to help. It analyses any post’s Edgerank performance, giving it an easy to understand score, and then makes recommendations on how that score might be improved upon next time.
Tailwind
Pinterest is gaining more and more interest in the digital marketing world, as it appears no platform is quite so naturally set up to be marketed on. Its modus operandi is to connect users with products and services.
Tailwind is a Pinterest specific app that keeps track of not only your company and products, but also your competitors’. This can help you to track the Pinterest path of users that ended up purchasing, and allow you to streamline your Pinterest presence to convert even more users.
Social Mention
We all like to know when we’re being talked about, for better or for worse. For social media managers, getting feedback from the internet (whether direct or indirect) can be constructive to future efforts. But with so many social media platforms, it can be hard to track these mentions.
Not with Social Mention. It will collate any mention of your company, service or product into a very handy report, allowing you to see what is being said. What’s more, you can search any company, meaning you can also check how the internet feels about your competitors.
It’s an invaluable social tool for those who need their fingers on the pulse.
There are many more social media management tools that are worth looking at, but in these six, you’ve got a healthy suite of instruments with which to control your social media.
